19.05.2019

Harping MIDI Player 2.30 serial key or number

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Harping MIDI Player 2.30 serial key or number

2.2.1 Common notation for keyboards

This section discusses notation issues that may arise for most keyboard instruments.

References for keyboards

Keyboard instruments are usually notated with Piano staves. These are two or more normal staves coupled with a brace. The same notation is also used for other keyed instruments. Organ music is normally written with two staves inside a group and third, normal staff for the pedals.

The staves in keyboard music are largely independent, but sometimes voices can cross between the two staves. This section discusses notation techniques particular to keyboard music.

Several common issues in keyboard music are covered elsewhere:

Keyboard music usually contains multiple voices and the number of voices may change regularly; this is described in Collision resolution.
Keyboard music can be written in parallel, as described in Writing music in parallel.
Dynamics may be placed in a context, between the two contexts to align the dynamic marks on a horizontal line centered between the staves; see Dynamics.
Fingerings are indicated with Fingering instructions.
Organ pedal indications are inserted as articulations, see List of articulations.
Vertical grid lines can be shown with Grid lines.
Keyboard music often contains ties as well as ties on arpeggios and tremolos, described in Ties.
Placing arpeggios across multiple voices and staves is covered in Arpeggio.
Tremolo marks are described in Tremolo repeats.
Several of the tweaks that can occur in keyboard music are demonstrated in Real music example.
Hidden notes can be used to produce ties that cross voices, as shown in Other uses for tweaks.

Changing staff manually

Voices can be switched between staves manually, using the command

\change Staff =

The string is the name of the staff. It switches the current voice from its current staff to the staff called . Typical values for are and , or and .

The staff to which the voice is being switched must exist at the time of the switch. If necessary, staves should be “kept alive”, see Keeping contexts alive, or explicitly instantiated, for example by using the empty chord, , see Chorded notes.

\new PianoStaff << \new Staff = "up" { % enforce creation of all contexts at this point of time <> \change Staff = "down" c2 \change Staff = "up" c'2 } \new Staff = "down" { \clef bass % keep staff alive s1 } >>

Cross-staff notes are beamed automatically:

\new PianoStaff << \new Staff = "up" { <e' c'>8 \change Staff = "down" g8 fis g \change Staff = "up" <g'' c''>8 \change Staff = "down" e8 dis e \change Staff = "up" } \new Staff = "down" { \clef bass % keep staff alive s1 } >>

If the beaming needs to be tweaked, make any changes to the stem directions first. The beam positions are then measured from the center of the staff that is closest to the beam. For a simple example of beam tweaking, see notation Fixing overlapping notation.

Overlapping notation can result when voices cross staves:

\new PianoStaff << \new Staff = "up" { \voiceOne % Make space for fingering in the cross-staff voice \once\override DynamicLineSpanner.staff-padding = #4 e''2\p\< d''\> c''1\! } \new Staff = "down" << { \clef bass s4. e,8\rest g,2\rest c1 } \\ { c8$ g c' \change Staff = "up" e' g' b'-3 a' g'$ f'1 } >> >>

The stem and slur overlap the intervening line of dynamics because automatic collision resolution is suspended for beams, slurs and other spanners that connect notes on different staves, as well as for stems and articulations if their placement is affected by a cross-staff spanner. The resulting collisions must be resolved manually, where necessary, using the methods in Fixing overlapping notation.

Known issues and warnings

Beam collision avoidance does not work for automatic beams that end right before a change in staff. In this case use manual beams.

Changing staff automatically

Voices can be made to switch automatically between the top and the bottom staff. The syntax for this is

\autochange ……

This will create two staves inside the current staff group (usually a ), called and . The lower staff will be in the bass clef by default. The autochanger switches on the basis of the pitch (middle C is the turning point), and it looks ahead skipping over rests to switch in advance.

\new PianoStaff { \autochange { g4 a b c' d'4 r a g } }

It is possible to specify other pitches for the turning point. If the staves are not instantiated explicitly, other clefs may be used.

music = { g8 b a c' b8 d' c'8 e' d'8 r f' g' a'2 } \autochange d' \music \autochange b \with { \clef soprano } \music \autochange d' \with { \clef alto } \with { \clef tenor } \music

A section that is outside of has no effect on the pitches of the music, so if necessary, put inside .

If additional control is needed over the individual staves, they can be created manually with the names and . The command will then switch its voice between the existing staves.

Note: If staves are created manually, they must be named and .

For example, staves must be created manually in order to place a key signature in the lower staff:

\new PianoStaff << \new Staff = "up" { \new Voice = "melOne" { \key g \major \autochange \relative { g8 b a c b d c e d8 r fis, g a2 } } } \new Staff = "down" { \key g \major \clef bass } >>

Known issues and warnings

The staff switches may not end up in optimal places. For high quality output, staff switches should be specified manually.

Chords will not be split across the staves; they will be assigned to a staff based on the first note named in the chord construct.

Staff-change lines

Whenever a voice switches to another staff, a line connecting the notes can be printed automatically:

\new PianoStaff << \new Staff = "one" { \showStaffSwitch c'1 \change Staff = "two" b2 a } \new Staff = "two" { \clef bass s1*2 } >>

A staff-change line between chords connects the chords’ “last notes” as written in the source file; this can be used to quickly adjust the line’s vertical start and end positions.

\new PianoStaff << \new Staff = "one" { <c' e' g'>1 \showStaffSwitch \change Staff = "two" <a c' f>1 \hideStaffSwitch \change Staff = "one" <e' g' c'>1 \showStaffSwitch \change Staff = "two" <f a c'>1 } \new Staff = "two" { \clef bass s1*4 } >>

Predefined commands

, .

Cross-staff stems

Chords that cross staves may be produced using the . Care must be taken to ensure that automatic beams do not beam the notes on one staff when it’s not required on the other.

\layout { \context { \PianoStaff \consists #Span_stem_engraver } } { \new PianoStaff << \new Staff { <b d'>4 r d'16\> e'8. g8 r\! e'8 f' g'4 e'2 } \new Staff { \clef bass \voiceOne \autoBeamOff \crossStaff { <e g>4 e, g16 a8. c8} d \autoBeamOn g8 f g4 c2 } >> }

For the time being, this engraver can not be specified by its name in double quotes, but rather prefixing its name with a hash symbol , due to the way it is implemented.

Selected Snippets

Indicating cross-staff chords with arpeggio bracket

An arpeggio bracket can indicate that notes on two different staves are to be played with the same hand. In order to do this, the must be set to accept cross-staff arpeggios and the arpeggios must be set to the bracket shape in the context.

(Debussy, Les collines d’Anacapri, m. 65)

\new PianoStaff << \set PianoStaff.connectArpeggios = ##t \override PianoStaff.Arpeggio.stencil = #ly:arpeggio::brew-chord-bracket \new Staff { \relative c' { \key b \major \time 6/8 b8-.(\arpeggio fis'-.\> cis-. e-. gis-. b-.)\!\fermata^\laissezVibrer \bar "||" } } \new Staff { \relative c' { \clef bass \key b \major << { <a e cis>2.\arpeggio } \\ { <a, e a,>2. } >> } } >>

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L AT E S T

NAMM Presents COVID-19 Playbook for MI Retailers If you are an MI retailer today during the COVID-19 health crisis, what should you do? To answer this question, NAMM on March 26 presented “Music Retail in the Time of COVID-19” hosted by Bob Phibbs, known as “The Retail Doctor.” Phibbs began by noting that consumers are still buying all sorts of things, including toys for children to play with and flowers to beautify a home. Stated simply, consumers are buying things to get them through the day. In fact, he noted that he spoke to an MI retailer who stated that customers are buying a lot of guitars. “The time for wallowing is not now,” said Phibbs. “Turn off the notifications on your phone.” Importantly, Phibbs added MI retailers should not feel guilty when selling products during a crisis. “You need to get your head around the fact you are helping the customer out,” he said. “You’re not taking advantage of a crisis.” Phibbs added, “It is a great time to meet the needs of customers a different way.” He proceeded to provide tips for MI retailers under separate scenarios, including if they are currently open, closed temporarily or need to close permanently due to the COVID-19 crisis. For those MI stores still open, Phibbs offered the following advice: • You will have to sell your way out of this. • People are buying, but for different reasons. • Traffic is down, but be sensitive. It is about their needs, not yours. • People like to shop because it gives them a sense of control. • Limit the number of people in the store, and make hand washing a priority. To provide an example of how people derive a sense of control from shopping, Phibbs noted how toilet paper has become a hot seller. “They are not buying it because they need it,” he said. “It is because it gives them a sense of control.” Marketing is another big component, relayed “The Retail Doctor,” offering these tips: • Be of service. • Keep marketing. • Review your website. • Send a newsletter. • Carefully choose images. Focusing on newsletters, Phibbs said the main goal is to get the point across that you are there to help. ‘The goal is [to] bring hope,” he said. “Do not limit marketing to the illness. This is the time for creativity, which is what you are already good at.” Phibbs recommended BombBomb, which offers free 14-day trials, as a way to reach your customers directly with a video email. Phibbs added that, when selecting images for a newsletter or a website, retailers should make sure to convey that their store is clean. He also suggested that, while it is difficult to show your hands are clean in a photo, photos that show you’re wearing gloves at work are a great start. Now is the time to improve your store, Phibbs stressed. “When shoppers do return — trust me, they will — you want it to look like a new store. You need it more than the [customer does]. Ultimately, you have to be prepared for when the switch goes off and the customer says, ‘I’m ready [to shop].’” To succeed in having a better business in the future, training is a must, said Phibbs. He asserted that training of employees should be completed even if employees are not currently at your store. Phibbs offered these tips for training your employees: • Get rid of the “no time” excuse. • If you’re paying them, they should be learning for when things get better. • Role play interactions. Once training is complete, retailers need to plan and prepare. Here are Phibb’s suggestions: • How will you make up for lost ground? Be of service now. • Go over your financials. MUSIC & SOUND RETAILER

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• Make a list. • Look at options like credit cards, rent reductions, borrow from the bank, reach out to the SBA (Small Business Administration). “Talk to your bank about bridge loans and lines of credit,” said Phibbs. “Make sure you are getting the best prices from your vendors, such as internet and janitorial services. And talk to landlords about rent reductions.” If you must close your store temporarily, as is mandated in some states, keep your employees informed of what is going on during the closure, but do not go too far, Phibbs stressed. “Try to keep employees informed, but don’t promise anything you can’t deliver,” he said. If you need to close your MI store for an extended period, consider these three factors: • Is your business viable? • Borrow from friends, life insurance, 401K. • Bankruptcy is used by some of the biggest companies. Talk to a lawyer or accountant for their advice. No matter what you do, having the right mindset is key, Phibbs asserted. He quoted a TD Jakes saying: “Don’t give all your energy to where you are right now. Give most of your energy to where you’re going.” Phibbs urged MI retailers to consider meditation if their stress levels are too high, but he emphasized “there is hope.” He also recommended the “5-5-5” principle, which entails naming five things you are grateful for that day, five things you are looking forward to tomorrow, and the next morning, when you wake up, five things you are looking forward to that day. “In hope, I am fearless,” concluded Phibbs.

THE NEWS MAGAZINE FOR MUSIC PRODUC TS RETAILERS

COVER STORIES 18 The Good Stuff: Great Things Going on in MI Today

This annual feature takes on much more importance than ever before as we include plenty of the great things MI manufacturers are doing to combat the COVID-19 pandemic.

VOLUME 37 NO. 5

25 MI’s Virtual World

An in-depth look at MI retailers have handled the coronavirus health crisis.

F E AT U R E S 26 Five Minutes With

Takaki Maeda, senior general manager of Casio Computer Co. Ltd.’s Electronic Musical Instruments Business Division, talks about 40 years of electronic keyboards and much more.

28 MI Spy

In MI Spy’s last in-person store visit prior to COVID-19-fueled lockdowns and shelter-in-place orders, he/she visited New York City’s downtown, as well as nearby Hoboken, N.J.

31 Who MI

A look at Adam Hall Group’s many brands and products.

32 Front and Center

Kathy-Anne “KAM” McManus, Avid Chief Customer Experience Officer, talks to the Women’s International Music Network about whether she has seen more opportunities for women in technology, plus much more.

36 Shine a Light

COLUMNS 34 Grassroots Marketing

Backstage Music is not only the source for the “In the Trenches” column in this magazine. The store, and specifically its partner Allen McBroom, have quite a story to tell.

35 In the Trenches

IK Multimedia’s iLoud MTM compact reference monitors provide design elements and technology advances intended to deliver pristine sound and unprecedented accuracy for its size and price point.

When you get a notice from village hall that the street where your store sits will be closed for half a day or more because of a parade, you have two choices: You can close early and go to the beach — or you can make the most of things. Allen McBroom describes how he is dealing with COVID-19.

46 The Final Note

38 Veddatorial

The coronavirus pandemic will cause many changes that MI retailers need to be prepared for.

BUZZ 3 Latest 10 People 12 Products

40 Under the Hood

Misha Guiffre, director of sales, The Music Link Corp. counts his 1975 Fender Jazz Bass reissue at his most prized possession. It has been his constant companion for more than two decades.

26 Pictured on the cover is San Diego Music Studio's Robin Sassi teaching lessons via Zoom.

MAY 2020

EDITORIAL

Give Me Shelter This is the first time I have ever written my editorial letter from home in my two tenures as editor of the Music & Sound Retailer. Such is the world we live in. As I write this, I am sitting in my home office, looking out the window and watching people on my street, some wearing masks and some not, walking their dogs or simply going for a walk to get some exercise. I want to thank the entire staff of this magazine, who had to alter their workflow and process to produce this issue. So much change so quickly is not easy. I also want to thank everyone on the front lines, including doctors, nurses and other hospital staff risking their lives every day. They are heroes in every sense of the word. Thanks to their efforts, all I am asked to do is work at home and social distance from others. Despite this issue being fully completed from our respective homes, it offers all of the components you have come to expect. Of course, you will see COVID-19 coverage via a cover story about how MI retailers are dealing with the health crisis, as well as by way of our columnists, who had plenty to write about the crisis. And I want to place special emphasis on our other cover story this month regarding the good stuff going on in MI today. This story has never been more meaningful than it is now. It is a mix of great things manufacturers are doing in the wake of the coronavirus, as well as wonderful things some companies are doing, virus or no virus. I believe this makes for an excellent read. For more on COVID-19, I encourage you to check out our website at msretailer.com/special-reports.

We’ve added a lot to the site in the last couple of months, including Zoom interviews I conducted with MI professionals about the state of the industry and how some MI retailers are faring during the crisis. But other than the aforementioned items, I believe it is important to still focus on what we always do as a magazine. As “The Retail Doctor” Bob Phibbs said during a NAMM webinar in late March, watching TV news lately for more than 15 minutes can be detrimental to your health. I had to cut back on my CNN viewing. I feel the same way about a magazine in terms of its coverage. Hence, if you are not COVID-19 reading inclined, I invite you to check out the several coronavirus-free stories in this issue. This includes MI Spy, who visited the hard-hit areas of lower Manhattan and Hoboken, N.J., shortly before the lockdown was enacted. Five Minutes With, The Final Note, Under the Hood, Product Buzz, Who MI, Grassroots Marketing, Shine a Light and Front and Center are more examples of articles that are completely coronavirus-free. Being asked to stay at home really is not an awful request. Sure, no school for my children is not easy. But as long as we do not get sick, and as long as we have food, electricity and Netflix for shows like “Tiger King,” things are not so bad.

May 2020 Volume 37, No. 5

BRIAN BERK Editor bberk@testa.com ANTHONY VARGAS Associate Editor avargas@testa.com AMANDA MULLEN Assistant Editor amullen@testa.com DONOVAN BANKHEAD ROBERT CHRISTIE KIMBERLY DEVERELL JEFF KYLE JR. MICHELLE LOEB

JANICE PUPELIS Art Director STEVE THORAKOS Production Manager CIRCULATION circulation@testa.com FRED GUMM Digital Art Director

WILL MASON ALLEN MCBROOM GABRIEL O'BRIEN MIKE & MIRIAM RISKO

ROBERT L. IRAGGI Advertising Director riraggi@testa.com RICKY PIMENTEL Art/Production Assistant rpimentel@testa.com ROBIN HAZAN Operations Manager rhazan@testa.com VINCENT P. TESTA President/Publisher TIM SPICER DAN VEDDA LAURA B. WHITMORE Contributors

Editorial and Sales Office: The Music & Sound Retailer, 25 Willowdale Avenue, Port Washington, New York 11050-3779. Phone: (516) 767-2500 • Fax: (516) 767-9335 • MSREDITOR@TESTA.COM. Editorial contributions should be addressed to The Editor, The Music & Sound Retailer, 25 Willowdale Avenue, Port Washington, New York 11050-3779. Unsolicited manuscripts will be treated with care and must be accompanied by return postage. Sound & Communications • DJ Times • Sound & Communications Blue Book The Music & Sound Retailer • The DJ Expo • IT/AV Report The Retailer Report • Convention TV @ NAMM • InfoCommTV News VTTV Studios The Music & Sound Retailer (ISSN 0894-1238) (USPS 0941-238) is published 12 times a year for $18 (US), by Retailer Publishing, Inc., 25 Willowdale Ave., Port Washington, NY 11050-3779. Periodicals postage paid at Port Washington, N.Y. and additional mailing offices. POSTMASTER: Send address changes to The Music & Sound Retailer, PO BOX 1767, LOWELL MA 01853-1767.

MAY 2020

L AT E S T

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Deering Acquires ProPik

Deering Banjo Co. has completed the purchase of fingerpick brand ProPik from Californiabased Mapson Engineering, and has begun to manufacture the entire line of fingerpicks at its facility in Spring Valley, Calif. The decision to purchase the popular fingerpick brand marks Deering’s first move into fingerpick manufacturing, coupled with the opportunity to carry on the legacy of a brand. Deering plans to continue manufacturing picks under the ProPik brand and will assume responsibility for the manufacturing of the extensive line of products, designed for banjo players, guitar players, dobro players and more.

Key Leaves Commences Music Store Stimulus Program

Key Leaves has announced a Music Store Stimulus program. The company will credit its dealers for direct sales received at keyleaves.com to help support the many brick-and-mortar stores suffering from COVID-19 closures. This program includes all music stores that are currently part of the Key Leaves dealer network in the United States and overseas. Upon checkout, shoppers on keyleaves.com will be invited to name the music store from which they would normally be making their purchase, and if the store is part of the Key Leaves dealer network, Key Leaves will compensate the dealer the markup amount from standard dealer prices for that product. The program is effective immediately and will continue until the pandemic subsides and most dealers are open again for business. “This health crisis is causing music shops around the globe to shut doors, refuse repairs and halt lessons,” said Rulon Brown, founder and president of Key Leaves. “If we do all we can now to give aid to local music stores, they will weather this storm and keep serving musicians, schools and communities. I want to give special thanks to Jody Espina of JodyJazz who started this innovative stimulus program in his business. It makes perfect sense for our industry to support each other this way, and I am proud Key Leaves can emulate Jody’s approach.”

NASMD’s Grisaffi: ‘We Will Get Through This’

On what was supposed to be the first full day of the National Association of School Music Dealers (NASMD) annual convention in Tampa, Fla., March 26, president Whitney Brown Grisaffi hosted the organization’s business meeting via Zoom video chat. “We will look forward,” she said, clad in a pirate hat, in reference to the pirate theme for the Tampa event. “… We will get through this.” Grisaffi, of Ted Brown Music in Washington state, acknowledged canceling the 2020 convention was difficult and “being in the epicenter in Washington, I stressed for weeks.” Just like all others, she added she could not have foreseen anything like COVID-19 canceling the convention. “I might have anticipated a hurricane,” she said. “Not a pandemic.” On a positive note, Grisaffi said she hopes she can travel to the Wyndham Grand Rio Mar Golf & Beach Resort in Puerto Rico in June, site of the 2021 convention, slated for March 10 to March 13, 2021. During the meeting, NASMD also approved its 2020-21 board of directors, who are: Grisaffi, CJ Averwater of AMRO Music, Gayle Beacock of Beacock Music, Chris Behrens of Summerhays Music, Paul Finke of Willis Music, Tamara Kautzman of Eckroth Music, Rick Thacker of Plum Grove Music and Ryan West of West Music.

Clarus Acquires SKB

Clarus Corp. entered into a definitive agreement to acquire privately held SKB Corp., a manufacturer of protective cases, for $85 million in cash and 1,153,846 shares of Clarus common stock. SKB will continue to operate independently as a wholly owned subsidiary of Clarus. Headquartered in Orange, Calif., and founded in 1977 by Steve Kottman and Dave Sanderson, SKB designs and manufactures molded polymer transport cases engineered to provide superior protection for a diverse range of equipment. SKB’s products, known as “SKB Cases,” are utilized across industries, including consumer,

sports, electronics, healthcare, music, photography and industrials. In 2019, SKB generated $53 million in sales and more than $9.5 million of adjusted EBITDA. “We regularly evaluate potential acquisitions to add to and complement our portfolio, and SKB is a perfect match. We believe that the acquisition of SKB presents a compelling opportunity to extend our brand formula over a broader base and advance our strategy of growing both organically and through accretive, value-enhancing transactions,” said John Walbrecht, president of Clarus. MAY 2020

L AT E S T

2020 Summer NAMM Show Canceled NAMM on April 7 announced that the 2020 Summer NAMM show has been canceled due to the COVID-19 pandemic. The Nashville show is next scheduled to take place July 15-17, 2021. NAMM president and CEO Joe Lamond and NAMM chairman Chris Martin issued the following letter, presented in its entirety: “Dear NAMM Family, After speaking with so many of you and closely following the latest news regarding the ongoing global COVID-19 pandemic, we have made the difficult decision to cancel Summer NAMM, scheduled for July 9–11 in Nashville. We sincerely recognize the importance of this annual mid-year gathering for our industry. However, the current circumstances make it impossible to hold the show or to undertake the many months of careful planning and preparation that are required to create a secure and organized event. In spite of not being able to be together in Nashville, we will continue to connect our community to help everyone move forward. Our focus remains on guiding our members to the financial relief that so many badly need through the CARES Act. In addition, the NAMM team has been sourcing and sharing the most creative strategies that are working in music retail and online music learning, vital tools to survive these unprecedented economic times. The NAMM website is your trusted and reliable place to get the latest news; please utilize this resource as our virtual gathering spot for the time being. As difficult as these days are, we gain strength and inspiration from the generations of NAMM members who came before us, overcoming every obstacle in their way. And in that spirit, we can just imagine the heartfelt celebrations that will occur when we are all together again in Anaheim next January. In the meantime, please stay safe and connected to each other; with perseverance, vision and passion, we will succeed.” MUSIC & SOUND RETAILER

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Alfred, Keiser Southern Music Ink Distribution Deal

Alfred Music and Keiser Southern Music announced a distribution deal effective immediately for Edwin F. Kalmus, LudwigMasters Publications and affiliated catalogs. Alfred will have world-wide rights to the LudwigMasters catalog as well as Edwin F. Kalmus, minus the UK and Europe. (Note that this does not include the distribution of the Keiser Southern Catalog). Future sales, orders and billing questions should be directed to Alfred Music at sales@alfred.com, as all aforementioned catalogs will be available for order as soon as possible. “The addition of these respected catalogs are a natural fit into the Alfred Music ecosystem, and we’re proud to be their distributors,” said Alex R. Ordoñez, vice president, sales and marketing, for Alfred Music and MakeMusic.

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PEOPLE

z z u B Prestigious Award for Sharon Hennessey

The Music People announced that company co-president Sharon Hennessey has been named a recipient of the Hartford Business Journal’s 2020 Women in Business award. A panel of independent judges selected 15 award recipients stemming from a wide range of industries, including TV, banking and nonprofits. According to the Journal, winners are selected for making a significant difference within their organization and their community. “I am so honored to receive the 2020 Women in Business award,” Hennessey said. “When I first started out in business, most executives in all industries were male, so I had to overcome that stigma. Even working in the music industry, which historically is more welcoming to new concepts and ideas, I often initially found it difficult to find my ‘voice.’ Years ago, I remember entering conference rooms of 12 men by myself and having to learn to navigate this new world. I’ve been lucky to have several mentors over the years that have taught me if you are selling something you are truly passionate about, ultimately the results will have no limits. My message to fellow women in business is always believe in yourself, trust in what you do and stand up for your values.” Hennessey has served as co-president at The Music People alongside her brother John since 1989. During her tenure, she has helped the company grow from 17 employees to 84, played an integral role in the creation of its overseas division and developed strategic relationships within the MI industry.

In Memoriam: Ed Boyer

Edward James Boyer, a highly respected music products manager for Yamaha Corp. of America, passed away on Wednesday, April 8, at his home in West Chester, Pa. He was 63. Born June 19, 1956, in Reading, Pa., he was the son of Edward James Boyer and Shirley Boyer, and the husband of 36 years to Kathleen Hassinger Boyer. Boyer attended West Chester University, earning a bachelor’s degree in music education. Upon graduation from college, he worked at Zapf’s music store in Philadelphia and, in 1983, was invited to join Yamaha as a district manager for the company’s then band and orchestral division. For the past 20 years, he served as a regional sales manager, and was consistently recognized by Yamaha for his significant contributions to his sales team, having been inducted into the company’s President’s Club in 2016 and 2019. Over the span of his nearly fourdecade career with Yamaha, Boyer developed long-lasting partnerships with dealers while working with them to cultivate relationships with area school directors. “We take great pride in the dealers that we have,” Boyer reflected in a NAMM Oral History video interview conducted in 2010. “It’s really important to us to have that relationship, and we value it.” “We are heartbroken by the tragic loss of Ed, and our thoughts and deepest sympathies go out to his family and friends, including the many people he worked with here at Yamaha,” said Garth Gilman, corporate vice president, Yamaha Corp. of America. “Ed was always a consummate professional who drove those of us who worked with him to be better. The loss is immeasurable, but we are grateful for all the memories we have of Ed.” When he was off the road, Boyer enjoyed playing the drums and spending time with his family at the beach in Ocean City, Md. In addition to his wife and parents, Boyer is survived by a son Christopher Boyer, a daughter, Kathleen “Katie” Boyer and her fiancé Steven Clark. Services and interment will be private. To honor Boyer’s memory, donations can be made to The West Chester University Foundation c/o The West Chester University Foundation, 202 Carter Drive, West Chester, PA, 19382. Please mark your donation “Wells School of Music in Memory of Ed Boyer.” For online donations, visit msr.io/boyer-wells.

In Memoriam: Jean-Charles “JC” Costa

Industry veteran Jean-Charles Costa passed away on March 24 in New York City due to complications caused by an abdominal obstruction. Known to many as simply “JC,” he was a talented writer, musician, photographer, artist and storyteller. Underneath it all was a wonderful sense of humor and a true generosity of spirit and kindness. A A brilliant and articulate communicator, Costa was widely admired by friends and industry colleagues alike for his creativity, talent and keen wit. A graduate of Columbia University, Costa began his career at Rolling Stone magazine in 1969 as a music critic, features writer and editor. Among his many notable album reviews were 1971’s “Meddle” by Pink Floyd, “Frampton Comes Alive” (1976) and Bad Company’s “Burning Sky” (1977). From 1971-73 Costa worked at Atlantic Records, handling duties as staff writer, artist relations and public relations, a specialty that would define the last 20 years of his accomplished career. At Atlantic Records, he wrote liner notes for albums by Eric Clapton; the Allman Brothers; Emerson, Lake and Palmer; Chic; and Roy Buchanan. He spent the next 20 years as a writer, reviewer and editor at various publications, including Gig magazine and Record magazine, while still doing freelance work for Rolling Stone and other publications. In 2001, after decades as a successful marketing professional for Samson Technologies (vice president of marketing, 1993-2000) and the Manhattan-based Advertising/PR firm SR/A where he served as creative director, Costa combined his experience in writing, marketing, public relations, branding and music production to start his own PR firm based in New York City. His appropriately named Brainstorm Media offered creative marketing support, promotions and public relations to many pro-audio and MI brands, including Fishman, Martin Audio, Middle Atlantic Products and CAD Audio. In a statement provided by Fishman, the company said “Those who knew Jean-Charles would attest that he was a wonderful husband, father and friend who will be greatly missed.” Costa is survived by his beloved wife Rise, their son Brett, daughterin-law Jacqueline and granddaughter Tabitha. Donations in his memory can be made to the Mount Sinai Health System at msr.io/costa-mount-sinai. MAY 2020

RS E Watch the Music & Sound Retailerâ€™s Video L I A T RE S Conversations With C T MI Retailers and U OD R P Manufacturers on COVID-19 Response SIC

W NE

G MA

E ZIN

MU R O

More than 20 interviews are now available on how they are responding to the health crisis and how business will change post-COVID-19. See the full list of interviews at www.msretailer.com/special-reports

@MSRETAILER THE NEWS MAGAZINE FOR MUSIC PRODUC TS RETAILERS

PRODUCT

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Green Screen

Gig Gear LLC rolled out Cam-A-Lot, a dual-sided videoconferencing screen that provides a clean background during video calls. The Cam-A-Lot easily slides and secures onto the back of almost any chair — including folding chairs — and completely blocks out the entire background of a user’s video. The screen is dual-sided, with one side featuring a white background for a clean look while the opposite side features a green screen that can be used to project a virtual background. MSRP: Contact company Ship Date: Contact company Contact: Gig Gear, gig-gear.com

Perfect Centerpiece

CHAUVET DJ’s Freedom Centerpiece is a four-pack of 100-percent true-wireless, battery-operated uplights, specifically developed for the corporate event industry and wedding and event planners. Each fixture is IP54-rated to protect against spills or sudden light weather, while the housing can withstand elaborate floral pieces, decorative arrangements or sculptures up to 25 pounds. Capable of matching any color scheme, decor style or theme, the units are comprised of 39 LEDs arranged in concentric circles. The two center rings are quad-color RGBW LEDs, while the outer ring controls white tones with dual-color CW/WW LEDs. All four units will operate for eight hours of run time when all LEDs are activated or 16 hours with a single color. The polarized lenses eliminate unwanted glare for an elevated look. Control each fixture with included IRC-6 remote or via DMX. The Freedom Centerpiece includes black housing covers, a multi-charger and a carrying bag. MSRP: Contact company Ship Date: Contact company Contact: CHAUVET DJ, chauvetdj.com

Born in the USA

Charvel announced the USA Select DK24 HSS 2PT CM and USA Select DK24 HSS 2PT CM QM models. Designed for modern players with discerning tastes, these instruments feature an alder body with a scalloped lower back bout that works in tandem with a sculpted “shredder’s cut” heel to allow for easy upper-fretboard access. The bolt-on caramelized maple “speed” neck has graphite reinforcement and a smooth, hand-rubbed urethane back finish for comfortable playability. Built for highly technical playing, a 12-inch to 16-inch compound-radius caramelized maple fingerboard features comfortable rolled edges, 24 stainless-steel jumbo frets, pearl dot inlays, Luminlay side dots, Graph Tech TUSQ XL nut and heelmount truss rod adjustment wheel. The HSS pickup configuration routing consists of a custom Seymour Duncan Full Shred SH-10B bridge pickup, custom Seymour Duncan Flat Strat SSL-6 single-coil middle pickup and custom Seymour Duncan Flat Strat SSL-6 RWRP single-coil neck pickup. The USA Select DK24 HSS 2PT CM is available in Quicksilver with chrome hardware or Satin Black with gold hardware, while the USA Select DK24 HSS 2PT CM QM features a distinctive quilt maple top wrapped in Autumn Glow or Blue Burst with masked-off natural binding and chrome hardware. MSRP: Contact company Ship Date: Contact company Contact: Charvel, charvel.com

Stadium Rock

Godin Guitars launched the Stadium HT. This modern single-cut axe has a unique acoustic-inspired finish that gives the body a vintage look and feel, all the while allowing it to breathe and resonate more freely, and genuinely age and wear as played for a weathered look. Great sustain and tone come standard with the Custom T-Ashtray Hardtail Bridge complete with brass saddles, and notes are expressive via the Custom Godin Cajun at the bridge and Godin GS-3 at the neck, stated the company. Adding to the vintage vibe with a modern twist is the reinvented vintagestyle control plate, complete with volume, tone and slanted three-way switch. The Stadium HT comes in three finishes: Trans White, Matte Black and Havana Brown. The Trans White model comes with a rosewood fretboard, while the Matte Black and Havana Brown come with a maple fretboard. MAP: $649 Ship Date: Now Contact: Godin Guitars, godinguitars.com MAY 2020

PRODUCT

For Whom the Bell Tolls

Music Medic launched its Sax Bell Rim Tools, designed to reach dents and dings in the very outer edge and flare of the sax bell. This allows burnishing or rolling right up to the rolled edge, a spot that’s difficult to get with other conventional dent tools, stated the company. Made for alto and tenor saxophone bells, each tool has two profiles: a modern bell flare and a longer “vintage” bell flair. The mandrel is threaded onto any dent rod with 3/8-16 threading. The mandrel

threads into the side of the tool so users can work in front of or behind the mandrel without the rod getting in the way. Also works for some sizes of small brass like trumpet and cornet bell flares. Sold in Alto and Tenor models, and available as a set of two. MSRP: Contact company Ship Date: Contact company Contact: Music Medic, musicmedic.com

Growing your business

In 1987, Hal Leonard and Pierre Bensusan collaborated for the first time with the release of “The Guitar Book of Pierre Bensusan.” Now, as Bensusan is preparing for the release of his latest album, “Azwan,” he is collaborating once more with Hal Leonard to release the new “Pierre Bensusan Guitar Collection.” This comprehensive book, written in both English and French, combines extensive instructional topics for intermediate to advanced fingerstyle guitarists with tab transcriptions of some of Bensusan’s most popular performance pieces and each song on “Azwan.” Additionally, the hardcover book comes with a spiral comb-binding, making for much easier page turns, and features a plethora of extras including photos and a foreword from Jean-Marie Ecay. Transcriptions of Bensusan’s pieces include: “Chant de Nuit,” “L’Alchimiste,”” Silent Passenger,” “Wu Wei,” “If Only You Knew” and “So Long Michael.” MSRP: $39.99 Ship Date: Now Contact: Hal Leonard, halleonard.com

Growing your business

Musicians Musicians by growing

Bilingual Book

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by growing

ADVERTORIAL • MAY 2020 • NAMM.ORG

Note From Joe

Working Together Our music community is coming together to help our members get through this crisis and fulfill our vision of a more musical world. In January, our industry left The NAMM Show with enthusiasm for what was to be a record year. Since then, the world has changed forever. Our task now is to move past these historical challenges and lead our industry forward. Using a musical metaphor, it is incumbent upon all of us to read the music that’s coming up on the chart, not just the notes of the moment. Our musical score points to a successful climb out of this challenging time, and by directing our vision and energy to this future, we will lead our companies and the industry to better days ahead.

Joe Lamond NAMM PRESIDENT AND CEO

Your Trusted Guide to Business Relief Working with our industry partners in Washington D.C. to ensure that the voices of our members have been heard, the Coronavirus Aid, Relief, and Economic Security Act (“CARES Act”) has recently become law and more legislation may be on the horizon. We will do our very best to lead our members through this process and provide a trusted place for the most up-to-date information and guidance.

Taking NAMM U to You in Real-Time NAMM U Online is a resource containing the shared wisdom and creativity of our global membership base, sharing current survival strategies that are working in this new reality, as well as proven best practices and ideas in the music products industry. Members have 24/7/365 access to high-value educational programs designed specifically for the needs of our community, helping industry professionals better manage their businesses and careers.

Ensuring When Schools Reopen, There Will Be Music! Hearing from our members and our music teacher colleagues has been heartbreaking yet inspirational. So many are finding creative methods to keep music education going, especially through innovative uses of technology. We will continue to share information to help our members and educators maintain their critical work and lobby policymakers and elected officials to ensure that support and funding for music education continue to be a priority in 2020 and beyond.

Learn about these resources and more on namm.org, our gathering point with reliable and up-to-date information that you can trust.

Despite any obstacle, NAMM and our members have moved the industry forward since 1901.

We are all in this together. namm.org

#MusicISLife

PRODUCT

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Work of Art

Ibanez unveiled the Steve Vai signature model PIA, which stands for Paradise in Art, a name truly reflective of Vai’s signature vision, style and musicianship, stated the company. The guitar is appointed with several exclusive features, the most prominent of which is the “Petal grip.” The rosewood fretboard is inlayed with an original design called the “PIA Blossom,” envisioned and designed specifically for this guitar. The PIA also features new, custom-designed DiMarzio pickups that give the guitar a suitable dose of that characteristic Vai sound, while also incorporating a new, distinctive voice. The pickups also feature a striking engraving pattern on the covers; another subtle detail that greatly enhances the overall character of the instrument. Color options include Stallion White as well as limited Envy Green, Panther Pink and Sun Dew Gold finishes. Finally, the guitar is adorned with a special holographic headstock logo, setting it firmly in a singular position within the Ibanez product line. MSRP: Contact company Ship Date: Contact company Contact: Ibanez, ibanez.com/usa

Let Your Soul Glow

Fender launched the Tom Morello Soul Power Stratocaster. With this release, Morello joins the ranks of other iconic artists like Eric Clapton, Ed O’Brien of Radiohead, Albert Hammond Jr, Flea of the Red Hot Chili Peppers and more. The Soul Power Stratocaster features an alder bound-top slab body, originally a limited-run Strat with slab body with binding; a “Deep-C” maple neck with compound-radius 9.5inch to 14-inch rosewood fingerboard; and 22 medium-jumbo frets and matching painted headstock. It also includes a kill switch that creates the “stutter” effect emulating DJ scratching that Morello is known for, a Seymour Duncan Hot Rails bridge humbucker pickup that delivers dynamics and range, and a Floyd Rose Locking Tremolo System that allows for radical Tremolo effects while staying perfectly in tune, stated the company. MSRP: $1.399.99 Ship Date: Now Contact: Fender, fender.com

Tools of the Trade

AP International, manufacturer and distributor of Floyd Rose Tremolo Systems, announced exclusive worldwide distribution of the HexHider magnetic hex tool. This three-millimeter Allen key was created to conveniently address the need for a wrench to unlock a Floyd Rose-equipped guitar. The patented HexHider design uses a neodymium magnet to hold the tool in place when in use and to store the wrench by magnetically gripping onto any metal tuning machine on the back of the headstock without permanent installation. The three-millimeter wrench works to unlock the nut for easier fine tuner resets, loosen the string lock screws at the bridge for quicker string changes, and make bridge post height adjustments on all authentic Floyd Rose Tremolos as well as many licensed versions. The HexHider comes with a lifetime warranty and comes in single-unit packs, two-packs and four-packs for those looking to save and bundle. Street Price: $9.49 Ship Date: Now Contact: AP International, hexhider.com

It’s in the Bag

TASCAM introduced the CSModel 12, a custom-fit, rugged carrying bag that helps protect its Model 12 Integrated Production Suite multitrack recorder in onthe-go production environments. Made of heavy-duty fabric and weighing less than two pounds, the CS-Model 12 carrying bag features an extra layer of padding sewn into the internal lining to protect knobs and switches from damage. The bag’s dimensions are custommeasured to match the Model 12’s small-format footprint and profile, helping ensure a snug fit during transport. The bag can be zipped up from both sides once the Model 12 is inside. An external side pocket with two metal zippers provides ample room for storing mics, cables, SD cards or other peripherals. A heavy-duty shoulder strap with metal clasps securely sewn to the bag supports hands-free transport of the unit. Additionally, two securely sewn-on fabric handles provide a handheld carrying option. While designed to specifically fit the Model 12, the CS-Model 12’s size and features, such as pocket, padding, strap, handles and rugged fabric, also make it a perfect option for transporting other types of gear, including small-format mixers, microphones, cables, TASCAM small-format Portastudios and trainers, audio/MIDI interfaces, handheld and field recorders such as the TASCAM DR-70D, and more, stated the company. MSRP: Contact company Ship Date: Now Contact: TASCAM, tascam.com MAY 2020

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THE GOOD STUFF Great Things Going on in MI Today By Brian Berk

GIG GEAR Gig Gear founder and CEO Daniel Shatzkes (left) has literally been on the front line in hard-hit New York City during the COVID-19 pandemic. “I’ve been a volunteer emergency medical technician for almost 19 years,” Shatzkes told the Music & Sound Retailer. “Now is one of those times when the community has needed first responders the most, so I’ve been putting in quite a bit of time on shifts and taking calls. The attached picture shows how we’ve had to go out over the last few weeks. It’s pretty crazy.” To watch a video interview with Shatzkes about his experiences on the front lines of the pandemic and his perspective as an MI business owner, go to msr.io/gig-gear-ceo-talksbeing-nyc-emt.

GATOR CO. Gator Co. is leveraging its sewn-goods design and manufacturing abilities to help those in need during the COVID-19 crisis. It is answering the call for more masks with a line of fabric masks that include a pocket for replaceable filters and music-themed designs. The masks and filters will be available for retail and online sales, with sales proceeds going toward the donation of masks and filters to those in need. “The demand for masks is very serious,” said Crystal Morris, founder and CEO of Gator Co. “I read the media reports and researched ways we can help with the mask shortage. We needed to respond, and we have the capabilities to make a positive impact. And we wanted to stick to our music roots with a few fun music patterns. We’re excited to be able to help in any way as we all rally to get through this.” The masks are made from cotton fabric for comfort, with adjustable straps for a secure fit. Each mask will be sold with a felt replacement filter cut to fit inside the mask. Five patterns are available now, including two music-themed patterns. Packages also include die-cut instructions for people to make their own replaceable filters. Felt replacement filters are also for sale in three-packs.

OMG MUSIC OMG Music offered a free mask initiative for music retailers, their employees and customers. The masks are made using a double layer of blue shop towels, as well as a third inner layer of tight-knit muslin cotton for comfort. They use strap shoelaces as ties and are washable and semi-disposable. “[They] will not last forever, but they keep effectiveness after multiple washes. [They] are non-medical grade [so they are] not meant as a replacement for N95 or other medical grade respirators,” the company stated. “[They] help to protect others from droplets/ particles when you cough/sneeze.” MI retailers can call or email their rep (or email OMG Music at info@ omgmusic.com). Retailers must provide how many masks they need and a shipping address.

MAY 2020

This year’s installment of our annual “Good Stuff” feature takes on an extra meaning. Not only do we feature some great things companies do from year to year, but, this year, we also highlight actions companies have taken in the wake of the COVID-19 health crisis. So, look for a sprinkle of both throughout the story. Editor’s note: This is only a taste of what has taken place. Many companies have stepped up and done fantastic jobs during these difficult times.

GIBSON Gibson’s leadership decided to provide all Gibson hourly factory workers with a $1,000 support payment to help get the team through the difficult health crisis. The company has set up various communication platforms to keep the team informed, including the Gibson DIAL (Direct Information Advisory Line) for all employees. “At the early stages of this unfortunate and ever-evolving situation, we took a proactive approach to monitoring and prioritizing the health and safety of our entire team around the world,” said James “JC” Curleigh, CEO of Gibson. “I am proud of the way our teams have responded, and we now shift our focus to supporting each other to get through this together.” Gibson also formed a partnership with Gibson Gives, Sweetwater.com and Amped Guitar Learning to offer new users three free months of Premium Access Membership to Amped Guitar. A limited quantity of subscriptions are available now on the Apple app store worldwide. “In these unprecedented and uncertain times, we all could use a little inspiration for each other and for ourselves,” said Curleigh. “With Gibson Gives, Sweetwater and Amped, we are literally providing that inspiration and opportunity for anyone who loves music and has always wanted to learn to play guitar.” Amped Guitar is a two-way online learning experience that listens to your playing and instinctively adapts the lesson versus a one-way instructional video. It interacts with the player and creates an additional guitar layer in real time that turns boring old guitar lessons into an empowering and immersive experience. “Sweetwater was founded more than 40 years ago with one goal in mind: to help our friends make music. It remains our No. 1 priority. This partnership will allow even more people to harness the power that music has to unite, heal and inspire. That’s especially important during these trying times,” said Sweetwater founder and CEO Chuck Surack. “For us, this is like one giant love letter to anyone wanting to learn, and we’re proud to team up with Gibson and Sweetwater to help people learn guitar. Amped Guitar allows anyone to pick up a guitar and get an energized experience in their first lesson. We teach beginners without making them feel like beginners, which is a very powerful thing,” said Daniel Katzenellenbogen, Amped Guitar CEO. And Gibson did not stop there. It also stepped up when severe storms ravaged Nashville, with Gibson Gives providing support for musicians and those in need. Gibson Gives worked to make guitarists affected by the Tennessee tornado whole again, providing immediate help by giving a guitar to any musician whose instrument was damaged or destroyed. “Our goal is to get a guitar back into the hands of anyone who has had their guitar damaged or destroyed in the recent Tennessee storm,” said Dendy Jarrett, executive director of Gibson Gives. “As a Nashville-based company, we are also engaging with our artists and other partners to provide support across many areas.” Musicians who lost their guitars in the recent storm can reach out to the Gibson Gives Guitar Recovery Plan via donation.request@gibson.com with their story. Guitars will be provided at Gibson’s sole discretion based on proof of damage or loss. Replacement guitars may be demo models, prototypes or shop-worn, across Gibson’s family of guitar brands.

MUSIC & SOUND RETAILER

CASIO Casio is committed to growing music education programs, as the benefits of learning to play a musical instrument at a young age are endless. As such, Casio has partnered with several organizations to help bolster music programs nationwide, including Notes 4 Notes, Berklee City Music Network and the National Dance Institute, all of which received a variety of digital pianos and keyboards. Most recently, Casio partnered with the Keep Music Alive Foundation, which celebrated its sixth-annual Teach Music Week, during which new students at more than 850 schools and stores globally were provided with free music lessons and classes.

D’ADDARIO Even before D’Addario was forced to close its D’Addario string and Evans drumhead factories in New York, it immediately began devising a way to use its engineering and manufacturing expertise to help alleviate the dire shortage of protective gear for New York and the nation’s healthcare workers. Led by chief innovation officer Jim D’Addario, the engineering team figured out they could fabricate protective face shields using the clear film from its popular Evans G2 drumheads. Working around the clock, three days later, the team had their first prototype. And since the company already produces physical-therapy products through its FDA-approved Dynatomy brand, it was able to work quickly on manufacturing and distribution solutions. The plan is to mass-produce the Dynatomy Face Shield in the Evans Farmingdale, N.Y., drumhead facility, utilizing American-made materials. The goal is a capacity of 100,000 face shields per week. “We called this Project Excelsior after the New York State motto, which means ‘Ever Upward,’ because it captured the extraordinary determination and can-do spirit of our small team of engineers and product designers. It also typifies our music company’s current credo during the COVID-19 crisis: #wewillplayon,” said John D’Addario III, CEO. “It’s our intention to manufacture these shields as long as they’re needed in New York or anywhere around the globe. We’ve watched the incredible efforts of our healthcare and essential services workers all across the world with great admiration. While we cannot match the immeasurable efforts of these selfless heroes, we feel an immense responsibility to do our part in overcoming the COVID-19 crisis,” added Jim D’Addario. Also, for the third year in a row, 501c3 non-profit D’Addario Foundation and Guitar Center worked together to raise money on International Women’s Day in support of more girls in music. On March 8, half of the proceeds from all D’Addario products sold at Guitar Center or guitarcenter.com was donated to the D’Addario Foundation’s Music Education for Girls Initiative. In 2019, more than $45,000 was donated to the D’Addario Foundation’s Music Education for Girls Initiative, which provides young women

with the resources and encouragement they need to study music, fostering both their personal and professional growth. This support not only serves to motivate girls to continue playing, but also to nurture them over the course of their educational journey. The D’Addario Foundation’s Music Education for Girls Initiative helps fund: • instrument instruction programming for females, including Girls Rock! Rhode Island • Continuing education scholarships for females including the Musicians Institute’s Women in Guitar Scholarship and the D’Addario Foundation College Scholarship Fund, where six out of the 10 2019 recipients are female • The D’Addario Foundation’s direct-service strings education program, which provides free instruments and instruction to youth in the local New York community, where 89 percent of students are female. “The D’Addario Women in Guitar Scholarship is a life-changer because it shows a young female guitarist what’s possible,” said Beth Marlis, vice president of Musicians Institute. “The scholarship celebrates the dedication, talent and a job well done, and blows the doors off anything or anybody that says, ‘no, you can’t,’ and instead says, ‘keep on going’ with your music!”

C.F. MARTIN The Martin Guitar Charitable Foundation awarded 52 grants to Lehigh Valley, Pa., and national organizations in 2019. The Foundation was established in 1996 by Christian Frederick Martin IV to serve the charitable interests of the Martin Guitar Co. The Foundation supports 501(c)(3) nonprofit organizations with programs in Foundation target areas. The Martin Guitar Co. provides funds each year to support the Foundation’s programs. Since 1996, the Foundation has distributed $3.33 million in grants, including $355,000 in 2019. The Foundation’s core principles are to support Martin Guitar’s engagement with nonprofit music, arts, education and environmental action organizations. The Foundation does not fund political or religious organizations or activity. The trustees manage the Foundation’s assets conservatively to allow for long-term planning and seek best value from Foundation grant-making for the people and causes that their grantees serve. Lehigh Valley and regional organizations receiving Foundation support in 2019 were: Allentown Art Museum, Allentown Rescue Mission, Allentown Symphony Association, ArtsQuest, Community Music School, Da Vinci Science Center, Godfrey Daniels, Lehigh Gap Nature Center, Meals on Wheels of the Greater Lehigh Valley, Miller-Keystone Blood Center, Moravian Historical Society, Muhlenberg College, New Bethany Ministries, Northampton Community College Foundation, PBS 39, State Theatre Center for the Arts, WDIY-FM and several other Lehigh Valley charities. In Nazareth, Pa., the Foundation supported the YMCA, Memorial Library, Nazareth Area Food Bank and several other Nazareth-area charities. The Foundation also made grants to national organizations with a strong arts presence and programs in acoustic guitar education and research: Guitars in the Classroom (San Diego, Calif.), International Bluegrass Music Museum (Owensboro, Ky.), Metropolitan Museum of Art (New York City), Musical Instrument Museum (Phoenix, Ariz.), Museum of Making Music (Carlsbad, Calif.), Old Town School of Folk Music (Chicago, Ill.), Southern Folklife Collection at University of North Carolina, WHYY (Philadelphia), Woody Guthrie Center (Tulsa, Okla.) and several other organizations. The Foundation will accept applications for 2020 grants between Aug. 1 and Sept. 1. The Retailer also got a chance to talk to C.F. Martin CEO and NAMM chairman Chris Martin IV about how his company is handling the coronavirus pandemic and what needs to be done to host the 2021 NAMM Show. To watch the interview, go to msr.io/cf-martin-coronavirus-response.

Guitars in the Classroom

MAY 2020

HAL LEONARD All teachers who have been thrown into the unchartered territory of trying to teach young students from home have challenges, but music teachers may have even more obstacles to overcome than most. A choir depends on multiple voices. A band requires lots of players, all with instruments that may or may not be home with the students. General music education usually involves lots of interaction within a classroom. So, what’s a teacher or band director to do when suddenly they have to provide instruction or guidance to their students from afar? “We understand that school closures have forced teachers worldwide to create online learning environments. While this in uncharted territory for many, luckily music technology and online learning has been a focus of Hal Leonard for years, and we are doing everything we can to support educators in this time,” said John Mlynczak, a member of the Hal Leonard’s online music education leadership group. “We are offering extended trials and enhanced support for composing and recording music with Noteflight Learn, learning to play an instrument with Essential Elements Interactive, and learning songs in general music with Essential Elements Music Class.” Hal Leonard has multiple online resources that educators have already been using. During these extenuating circumstances, most of the sites have added extra tools or limited free accessibility to get through the next few weeks: • Noteflight Learn: Ideal for K-12 or college, Noteflight Learn allows students and teachers to create, share and record music online for any device. Noteflight is extending this service for free through June 30. • Essential Elements Interactive: Ideal for teaching today’s band and string students both in the classroom and at home, EEi is an easy set of technology tools for online learning, teaching, assessment and communication. EEi is already free with the purchase of an Essential Elements Method Book and is now offering enhanced support for existing teachers and students signing up for accounts for distance learning. • Essential Elements Music Class: Ideal for K-5, Essential Elements Music Class allows teachers to access hundreds of songs with activities and lessons. Songs can easily be shared with students to use at home with no login required. EE Music Class is offering an extended 30-day trial period for distance learning. Hal Leonard has also posted a page of additional resources and FAQs that teachers can use during this time. To view these reseources, go to halleonard.com/distancelearning.

MUSIC & SOUND RETAILER

ULTIMATE EARS Ultimate Ears Pro announced the #MusicFromHome campaign to help address the concerns of working musicians and crew members currently out of work during this difficult time. Ultimate Ears Pro plans to donate $10,000 to the MusiCares COVID-19 Relief Fund via its UE Cares initiative. The donation goes hand-in-hand with highlighting a variety of emerging and established artists through a series of weekly live performances and an online sweepstakes on @UltimateEarsPro social channels.

LYON & HEALY Paoletti Guitars offered a $500 discount on any guitar or amp purchased in North America between April 7 and May 3. Ten percent of the proceeds of these specific sales were donated to the World Health Organization and its COVID-19 Solidarity Response Fund, which aids to ensure patients get the care they need and frontline workers get essential supplies and information, and to accelerate efforts to develop vaccines, tests and treatments. Lyon & Healy Corp. is the North American Distributor of Paoletti Guitars.

ROLAND Roland partnered with Skoove to offer three months of free online piano lessons. Owners of qualifying Roland pianos will receive unlimited access to hundreds of songs and interactive courses they can access anytime on their computers, smartphones or tablets. “At Roland, we’ve always believed in the power of music and the benefits that it brings,” said Roland Americas vice president of marketing, Chris Halon. “And in these uncertain times, when we’re advised to reduce contact with others, being able to sit at an instrument and play could help us more than we realize.” Skoove is the software developer behind interactive apps for learning piano, including the popular “Skoove: Learn Piano." Users learn how to play piano step by step, receive real-time feedback and can play some of yesterday and today’s most popular songs. The platform is a great way for music teachers to work with students online and keep in contact with pupils from the comfort of their home.

ALFRED MUSIC Alfred Music and MakeMusic, both part of the Peaksware Holdings LLC portfolio of companies, announced the offering of free Premium access to SmartMusic through June 30 to schools impacted by COVID-19 closures. Schools with current web-based subscriptions can also add to their educator and student seats to accommodate all students remotely. With so many schools around the world making plans for distant learning instruction during COVID-19 closures, the last thing that Alfred Music and MakeMusic want is for teachers to be burdened with the extra stress that comes with a disruption to their classes. “What our communities are dealing with right now is obviously an extraordinary situation. We feel it is our obligation to offer help through our platform and educational content to those that help our communities every day as they navigate this new remote learning environment,” said Johann Gouws, senior vice president, global marketing and sales. To sign up for this free SmartMusic access for the rest of the school year, teachers — not students — should fill out a form and specify their needs, including country, email address, and the number of teachers and students requiring access. The school will then be set up with a SmartMusic platform that will allow educators to invite their students to join a class at the Premium Access level through the use of a class code. This means they will be able to receive and submit assignments teachers send them, get instant feedback on their performance, as well as explore the full SmartMusic library of content from more than 400 publishers. For those not familiar with SmartMusic, student privacy is protected, is COPPA, FERPA, CCPA, and GDPR compliant, and is suitable for band, orchestra and choir students of all ages. For more on Alfred Music’s response to the COVID-19 pandemic, watch the Retailer’s video chat with vice president of sales and marketing Alex Ordoñez at msr.io/ alfred-music-covid-19.

MAY 2020

RED PANDA Red Panda, a five-person boutique guitar pedal company in metro Detroit, partnered with Reverb and some of its favorite artists to release a charity album on Bandcamp featuring original songs using its Tensor “time warp” pedal. Artists included Tim Lefebvre (David Bowie), Nels Cline (Wilco), Kid Koala, Noveller and Henry Kaiser. The album and a limited run of holographic finish pedals raised money for Women of Banglatown, a women and girl’s community arts organization serving the growing immigrant population in Hamtramck, Mich., whose mission is to provide a welcoming and culturallysensitive space for girls and young women within the community. Donations continue to come in through Bandcamp, and Red Panda have raised more than $1,700 for the organization so far.

FENDER Playing an instrument offers both mental and physical health benefits like de-stressing, increased creativity and boosting the immune system. While concerts and shows are off the table for the time being, music lovers can still play their favorite songs and make some noise at home. Fender offered new users a free three-month subscription to Fender Play, the complete online learning app for guitar, bass and ukulele. The platform uses instructor-guided videos to assist those embarking on their musical journey. From classics like Led Zeppelin to contemporary artists like Sia and Shawn Mendes, the Fender Play library allows users to pick their favorite genre and instrument of choice and start jamming. Whether it’s dusting off an old guitar, learning a new skill or entertaining tiny hands, Fender hopes offering Fender Play for free will reinforce the positive benefits that music has on the mind. To find out more about Fender's response to the coronavirus pandemic, check out the Retailer's interview with Tammy VanDonk, executive vice president of sales, Americas and EMEA, at msr.io/tammy-vandonk-fender-covid-19-response.

POSITIVE GRID Positive Grid, creator of the BIAS FX 2 desktop software, invited guitar and bass players to create with its BIAS FX Mobile application with a 90-day free full download. Users who downloaded the app through April 24 were able to sign up for a new ToneCloud account and utilize every feature offered in the BIAS FX Guitar Amp & Effects app at no charge for 90 days. “It can be difficult for many musicians to remain creative and positive right now,” said Robert McCullar, senior vice president of sales and marketing for Positive Grid.

MUSIC & SOUND RETAILER

“We want to create an opportunity for them to keep playing and stay connected to music.” BIAS FX Mobile turns an iOS device into a guitar amps and effects processor built on the backbone of Positive Grid’s pro-level software. Like the desktop version, the BIAS FX app also comes with a library full of realistic-sounding guitar and bass amps, effect pedals, and studio racks for players to create tones using only an iPhone or iPad. BIAS FX Mobile also seamlessly integrates with Positive Grid’s BIAS AMP 2 Mobile and BIAS Pedal Mobile applications to let players dive deeper into limitless tone customization. Cross-platform ToneCloud access allows users to share and download thousands of custom presets, for easy mobile access to their favorite sounds.

A child open up gifts at the 2019 Project Give a Christmas celebration.

David Jewell, partnerships and alliances manager, Yamaha, hands off gifts donated by Yamaha employees to Buena Park Police Department officers, Nancy O'Dette, Nadia Semaan and Tina Tran for the 2019 Project Give a Christmas celebration.

Left to r: Tom Sumner, president, Yamaha; Patrick Nettesheim, founder, Guitars 4 Vets; David McMahon, WWII Navy Veteran; David Jewell, partnerships and alliances manager, Yamaha; and Terry McMahon, David McMahon's son, attend the Guitars 4 Vets 100th chapter celebration in 2019.

YAMAHA CORP. OF AMERICA Yamaha Corporation of America continues to uphold its long-standing tradition of giving back. Every year, Yamaha donates musical instruments and countless hours of volunteered time to local charities as a way of enforcing the company’s mission to support humanitarian causes, and 2019 was no exception. For the better part of four years, Yamaha has proudly partnered with Mercy Ships, an international organization that uses hospital ships to provide valuable medical services to hundreds of adults and children in third-world countries. In January 2020, Mercy Ships purchased $10,000 worth of Yamaha products, which were sold to them at a significant discount, for a theater in their second floating hospital, Maiden Voyage. These Yamaha instruments will enrich the lives of the patients onboard, as well as the medical staff that works tirelessly to treat them.

MUSIC MEDIC Music Medic announced a way to keep musicians employed by offering two months of saxophone lessons with purchase of a Wilmington Alto Sax. Anyone who purchased a The Wilmington Alto through May 15 received eight free weeks of saxophone lessons. “MusicMedic is a company run by musicians for musicians and the technicians that keep them going. All of our musician friends were greatly impacted by COVID-19 and we’re eager to help. One interesting thing that has happened during the pandemic is that there is a huge amount of wonderful players now teaching online, and students from anywhere in the world can connect with them and learn. This program brings awareness to this unique situation and helps support the music community and the meaningful bonds that it creates and the passions it inspires,” said Curt Altarac, owner and founder of Music Medic.

For the past eight years, Yamaha has supported Guitars 4 Vets (G4V), an organization that has been providing free Yamaha guitars, lessons and a forum for veterans with post traumatic stress disorder since 2007. “By supporting G4V over the years, Yamaha has helped the organization provide solace for U.S. veterans who suffer from PTSD and hopes to reduce the number of veteran suicides,” the company stated. In 2019, Yamaha was the organization’s presenting sponsor in support of its 100th chapter and donated 100 guitars to mark the occasion. In addition, Yamaha has donated guitars to the charity annually since 2012 and will continue to do so this year. Also, Yamaha employees joined the Buena Park, Calif., community in giving children of low-income families a reason to smile this past holiday season with “Project Give a Christmas.” Through the program, which is led by the Buena Park Police Department, Yamaha employees purchased and handed out gifts to 75 underprivileged children during a special holiday party. David Jewell, partnerships and alliances manager at Yamaha, explained the importance of the company’s contributions: “Whether we’re supporting global organizations, or charities closer to home, giving back to underfunded communities is an integral part of our company’s mission. It’s a wonderful feeling to know that our musical instruments can lift the spirits of Mercy Ships patients from around the world and make a difference in the lives of students right in our backyard.” Yamaha has also partnered with the Buena Park Boys & Girls Club, the local chapter of the national organization that provides after-school care for young people. The company has donated hand percussion, among many other musical instruments, in support of their music programs as part of this effort. Yamaha has worked closely with the Anaheim Elementary School District, sitting on its Creative Council since 2014, and has donated more than $20,000 worth of musical instruments and cash donations over the years. Through the company’s support, the district reached its goal of achieving instrumental music classes in each of its 23 elementary schools with full-time music teachers and three floating music teachers. This year, Yamaha was honored by the district for its dedication, ensuring that every child in the district receives a quality music education. The Retailer also spoke to Yamaha about its response to the COVID-19 pandemic. To watch our interview with Tom Sumner, president of Yamaha Corp., go to msr.io/yamaha-tom-sumner-covid-19-interview.

MAY 2020

To watch video interviews with MI retailers on how they’re handling the coronavirus pandemic, go to msretailer.com/special-reports.

Robin Sassi

MI’s

irtual orld

How MI Retailers Are Handling the COVID-19 Pandemic By Michelle Loeb

Kimberly Deverell

MUSIC & SOUND RETAILER

The onset of the coronavirus pandemic has sent shockwaves throughout the entire United States, not to mention the entire world, changing the way we live our lives almost overnight. That is especially true in MI, where a business model that is based on community and togetherness in music-making is now expected to continue from the safety of social distancing. With guidelines varying from state to state, retailers are having to approach the problem in unique ways based on their location and business model. As San Diego Music Studio's Kimberly Deverell, director of educational development and advocacy, and Robin Sassi, president, put it, “Everyone is going through this and has their own story. What’s happening right now could happen to anyone. It just happens to be happening to everyone at once.” (continued on page 42) 25

FI V E M INUTE S W ITH

Takaki Maeda

Senior General Manager, Electronic Musical Instruments Business Division, Casio Computer Co. Ltd. By Brian Berk For a special edition of Five Minutes With, we reached out to Japan to contact Takaki Maeda, senior general manager of Casio Computer Co. Ltd.’s Electronic Musical Instruments Business Division, a position he has held since April 2018. Maeda has served Casio in various capacities since joining the organization in 1986, immediately after graduating from college. Before being named senior general manager, his role in the keyboard business pertained to the domestic sales of keyboards in Japan. In 2012, Maeda became the general manager of the electronic musical instruments business strategy department in the global marketing headquarters, due to his contribution to cultivate new markets with the compact Privia line, and the keylighted line of portables. In 2017, his role changed to the product planning department as a general manager. It was in this capacity that Maeda oversaw the development of the entire EMI product lineup. He continues to explore new and unique concepts to add to the Casio line in order to advance the industry globally. He is a native of Tokyo, and his main hobby is playing the keyboard, particularly in the rock genre.

The Music & Sound Retailer: Please take us through your background and career up until today. Also, please tell us about your family. Takaki Maeda: I studied classical piano from the age of 4. Upon entering junior high school, I became interested in rock music and formed a rock band with my friends. Since then, I have enjoyed a variety of music — rock, funk, jazz and fusion, etc. — and have continued playing in a band with various friends. When I was a college student, I dreamed of becoming a professional musician. My parents, however, persuaded me to get a proper job, and I joined Casio in 1986. I worked in front-line sales in Japan for about 10 years then. I became involved in sales planning, marketing and business administration for the global market at Casio headquarters. I was able to take charge of not only musical instruments, but also Casio’s various business segments, so it was exciting to acquire new knowledge and experience. For the last about 10

years, I have been focusing on musical instrument business strategy and new product planning. My family also loves music; music is played all day at my home on weekends. Our listening tastes vary. We especially like Earth, Wind & Fire; TOTO; Deep Purple; Return to Forever and The Crusaders. I also listen to music from various countries, especially African and Southeast Asian music. My wife also plays the piano, and my grown son plays the guitar. My daughter loves to sing, and her first name in Japanese means “beautiful sound” in English.

The Retailer: What are some of your business philosophies? Maeda: It is my hope that Casio products and services bring new value to the world. It’s my belief that, to provide the best products, you must have a passionate team to help you in the process. Casio’s global MI team is very passionate. We work well together to bring product to market for each region. This is what I am most proud of and derive the most satisfaction from. After all, a band is also a team, isn’t it? I’ve become aware of this as I watch the activities, songs, performances and comments by the many bands I have loved in my life. Passion drives success. The Retailer: Take us back to Casio’s entr y into the electronic keyboard market 40 years ago. Why did you make the move? What market niche were you tr ying to fill? Maeda: The philosophy of Casio’s musical instrument business is “to spread the enjoyment of playing a musical instrument.” This was an extremely important belief of Toshio Kashio, an inventor and one of the four brothers who founded Casio

MAY 2020

Computer. Casio entered the musical instrument industry in 1980 with “Casiotone 201,” which became notorious for its ability to play various instrument sounds in one keyboard. I would say that, rather than entering the industry, we created a new consumer market of musical instruments. Casio’s aim is to combine people’s interest in music and musical instruments by making it easier to play a keyboard, enabling the people to pick up a keyboard and learn to play it with little difficulty.

The Retailer: What are your keys to success? And what will keep electronic keyboards popular in the future? Maeda: The needs and culture surrounding musical instruments continue to change, depending on the country and cultures. We are always proposing new functions, services and designs, and reflecting the trends of the current era. We also evaluate other interests in our target market to incorporate any trends that can be used within a musical instrument. My desire is that people will purchase musical instruments, not just to learn, but because they dream of how that instrument will enhance their life. The Retailer: Casio is also known for many nonmusic products. Tell us the importance music products have at the company. Maeda: Casio aims to contribute to society through a variety of products within the electronics industry. In general, musical instruments aren’t a necessity of life, but they do contribute to humanity. I personally think that, without music, society would be missing out on something important because music connects us in a way that guides us as people and then, in turn, as a community. As a business for Casio, it’s important because it stems from our early development as a company. As I stated earlier, Toshio Kashio oversaw the development of this product category, and as such, it is a part of the company’s roots. This plays an important role for the entire Casio brand. Considering that the musical instrument business is very popular among young university graduates, those graduates will hopefully seek out a company that supports their passion and interest. So aside from the revenue side of the business, it is also important in terms of securing future human resource needs. The Retailer: 2019 seemed strong for the MI industr y. How was it at Casio? Are you encouraged about the rest of 2020? Maeda: In 2019, the business grew significantly with the launch MUSIC & SOUND RETAILER

of many new products, all of which were well received in the market. With the launch of the newest additions to our Privia line and the Grand Hybrids as well as Casiotone, our customers are pleased with the direction we’ve taken. It is our belief that in 2020, we will be able to cultivate many new customers with these new products and our retail partners.

The Retailer: Regarding the overall music products industr y, are you optimistic today? Why or why not? Maeda: Changes in the trends of computers, smart media and even the way that artists are creating new hit songs have forced the music industry to undergo a structural transformation. We have seen a rise in the number of people who are interested in making music as witnessed by some of the programs that are broadcast on the internet and TV. This makes us optimistic that people will continue to want to create music and learn to play an instrument. The Retailer: Tell us about some recent product launches you’ve had and why they are cool. Maeda: Our latest introduction in the Privia line has been successful. I believe it’s because the new cosmetic design combined with the updates to the product are changing consumers’ minds about digital pianos in general. The consumers who feel an acoustic piano is necessary for an authentic sound have discovered the advancement in digital technology and are now reconsidering their opinions of digital pianos. This is exciting. Also, the Casiotone rebranding is introducing a whole new generation to the benefits of portable play and how they can now make music anytime, anywhere. The Retailer: What is your philosophy toward music instrument retailers? How do you keep them happy as partners? Maeda: At the start of my career, I visited MI retailers every day as a salesperson, and my territory included 30 stores. I was also responsible for a much larger number of non-musical instrument retailers. As partners, MI retailers and I had a bond and trust, since we both would benefit from a positive sales environment. If sales struggled, we worked together to find a solution. I am convinced that this experience (continued on page 44) 27

M I SPY

FINDING A BEGINNER GUITAR IN LOWER MANHATTAN/HOBOKEN, N.J.

Editor’s Note: These store visits were conducted prior to nonessential businesses being shut down in New York City due to the coronavirus. I was texting a lady friend when the phone rang. The caller ID read “Chief Concern,” which is how I have the Chief entered in my contacts. (Don’t tell anyone, though; the Chief doesn’t know, and he has his ways of finding out, so it will have to be our little secret.) Of course I was annoyed by the interruption, but hey, the Chief’s calls mean more money in my pocket (although not as much as you’d expect for someone with my unique set of skills). I answered the call. The Chief’s gruff voice immediately blasted forth from my phone without so much as a greeting. “Spy, I need to send you on another assignment,” he said. “Since when are we close enough for you to just call me ‘Spy?’” I quipped in response. “Please refer to me by my proper designation, ‘MI Spy.’ Or if you’d prefer, ‘Grandmaster.’” “’Grandmaster?’” the Chief scoffed. “Grandmaster of screwing up, maybe. OK then, ‘MI Spy’ it is. I need you for a mission.” “I’d love to help you out, Chief, but I’m feeling kind of tired lately,” I replied. “It must be burnout. Maybe I should take a vacation with those big bucks you pay me.” “Burnout is definitely the right word to describe you,” the 28

Chief shot back. “You just spent two months in Chicago. Most of our agents would kill for an assignment like that. All you had to do was check out some music stores.” I brushed aside the Chief’s casual dismissal of my work. “How many years have I been doing this without a break, Chief?” I protested. “There are probably stores I’ve spied on that are up to their third generation of management by now.” But the Chief was having none of my protests. “The mission never stops, MI Spy. And we never sleep. Which brings me to your assignment: I need you to file another report on the MI retail scene in New York City.” “Fine, but my dating life comes first, Chief. And my shaken-not-stirred drinks.” “Spoken like a true professional, MI Spy,” the Chief groaned. “Just get me that report, and save the drinks and the dames for after you’ve filed.” It hadn’t been long since my last New York City mission. I had scoped out some stores in the city last year, but in order to protect my identity, I would have to choose some different targets this time around. My first thought was lower Manhattan, as in Greenwich Village or thereabouts. I selected three stores in the area, but needed a fourth, so I decided to check out one more store right across the Hudson River in Hoboken, N.J., as well. MAY 2020

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What’s New in the Harping MIDI Player 2.30 serial key or number?

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System Requirements for Harping MIDI Player 2.30 serial key or number

First, download the Harping MIDI Player 2.30 serial key or number
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Harping MIDI Player 2.30 serial key or number

2.2.1 Common notation for keyboards

References for keyboards

See also

Changing staff manually

See also

Known issues and warnings

Changing staff automatically

See also

Known issues and warnings

Staff-change lines

Predefined commands

See also

Cross-staff stems

Selected Snippets

See also

What’s New in the Harping MIDI Player 2.30 serial key or number?

Screen Shot

System Requirements for Harping MIDI Player 2.30 serial key or number

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2.2.1 Common notation for keyboards

References for keyboards

See also

Changing staff manually

See also

Known issues and warnings

Changing staff automatically

See also

Known issues and warnings

Staff-change lines

Predefined commands

See also

Cross-staff stems

Selected Snippets

See also

What’s New in the Harping MIDI Player 2.30 serial key or number?

Screen Shot

System Requirements for Harping MIDI Player 2.30 serial key or number

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