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From music streaming and digital mapping to wearable devices and food-on-demand: meet the FT’s Eurotech 50, our pick of Europe’s top technology entrepreneurs. The competition launched in June 2015 alongside Founders Forum, a leading network of digital innovators. Find out more about the region’s most interesting technology start-ups below.

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Read more about the selection process

Hear from the winner and founder of Spotify, Daniel Ek

See our pick of Europe’s top 10 under 30

1. Daniel Ek

Spotify

Swedish

Ek applied to Google as a teenager but was turned down because he didn’t have a degree. He had, however, been creating internet businesses since he was 14, selling several to make an early fortune.

In 2006, in the wake of Napster’s collapse, Ek and his friend Martin Lorentzen (the founder of Tradedoubler, a Swedish internet marketing firm) began to spitball ideas for a music streaming service. The pair, both music lovers, created a universal jukebox — allowing anyone, anywhere, to listen to any track they wanted through the internet. It was July 2011 before they were granted a license to launch in the US, the world’s biggest music market, and Ek and Lorentzon had pumped their personal fortunes into the business to prevent it going under.

Spotify is now the world’s leading music streaming service, with 60 million users and more than $500m funding from some of the world’s top technology investors. Spotify’s impact has left Ek a rock star in the tech world and at the forefront of global debate about the music industry’s future. Yet, he remains close to his native Stockholm, where Spotify has built a massive five-storey headquarters, and continues to nurture Sweden’s booming tech start-up scene.

2. Jan Koum

WhatsApp

Ukrainian

Koum moved from communist-era Ukraine to Mountain View, California, at the age of 16. His family used to collect food stamps around the corner from the building that would become the offices of WhatsApp, a deceptively simple messaging app he founded with a colleague from Yahoo in 2009.

Koum had been known to rail against his former employer, as well as Facebook, for its mass collection of user data — an unsurprising sentiment from someone who grew up under state surveillance. In his first tweet in August 2011, Koum said that “advertising has us chasing cars and clothes, working jobs we hate so we can buy s*** we don’t need”. Pulled from the movie Fight Club, this quote captures a business philosophy that’s at once obliquely anti-capitalist and fiercely protective of individual privacy.

So the jaw of the tech industry dropped when, in February 2014, it emerged that Facebook’s Mark Zuckerberg was paying $19bn in cash and stock for WhatsApp, which had fewer than 60 employees at the time. Still, it certainly had the growth: after just four years in business, 450 million people were using it, a figure that has ballooned to 800 million today. It’s still unclear what Facebook plans to do with the service — or how that will square with Koum’s vow to continue to collect only minimal data on WhatsApp’s users.

3. Markus Persson

Mojang

Swedish

Better known as “Notch”, the Swedish programmer was the brains behind Minecraft — a deliberately retro world-building game launched in 2011 that’s become a sensation among both children and adults. Microsoft snapped up its parent company, Mojang, for a cool $2.5bn last September.

In a tortured blog post explaining his decision to step away from the company at the time of the buyout, Persson wrote that he didn’t consider himself a real games developer, never expected Minecraft to be as big as it became and struggled with life in the public eye. “If I ever accidentally make something that seems to gain traction, I’ll probably abandon it immediately,” he wrote. “It’s not about the money. It’s about my sanity.”

Persson grew up in Stockholm, in what he’s described as “a relatively poor family”, and worked at Candy Crush-maker King.com for four years before creating Minecraft.

4. Arkady Volozh

Yandex

Russian

Before he started Yandex — Russia’s answer to Google and the country’s biggest search engine — one of Volozh’s early projects involved developing a sophisticated algorithm to conduct searches on a database of Russian literature. He was a founding member of one of Moscow’s first computer co-operatives in the late 1980s and capitalised on the deregulation of industry after the fall of communism as a successful telecoms executive and company founder.

Yandex, which Arkady created in 2000, is listed on stock exchanges in New York and Moscow, with a market value of around $6bn. It has about 60 per cent of the search market in Russia and a large presence in Ukraine and Kazakhstan — but it is coming under increased pressure from President Vladimir Putin’s clampdown on media freedom. Google recently pulled engineering operations out of Russia after new laws were passed requiring tech companies to store more data in the country.

5. Alex Ljung and Eric Wahlforss

Soundcloud

Swedish

The founders of Soundcloud came up with their idea for a social audio platform when they were university students in Sweden, taking their cue from the creativity unleashed by blogging sites such as WordPress and the photo-sharing site Flickr. Soundcloud lets people upload and share audio files, from podcasts to new tracks from up-and-coming musicians.

Ljung and Wahlforss launched the company in 2007, basing themselves in Berlin for the vibrancy of its music and cultural scene and its proximity to a deep pool of programming talent. Ljung brought his expertise as a sound designer, while Wahlforss’ background as a DJ allowed them to tap into the needs of independent artists and musicians.

The business is now valued at more than $1bn and is on an aggressive campaign to get major record labels on board to beef up its revenues and potential as a music discovery service. A large part of the appeal of Soundcloud, Wahlforss told the FT last year, comes from its “mash-up” content, where relative unknowns remix tracks from established artists.

6. Taavet Hinrikus and Kristo Käärmann

TransferWise

Estonian

The sweet spot for TransferWise, founded in London by Estonian friends Hinrikus and Käärmann, is the set of cosmopolitan young professionals moving money around the cities where they work, play or own assets. The company has toned down its cheeky bank-bashing rhetoric lately but its selling point is still its ability to let people transfer between different currencies at cheaper rates than those offered by the big institutions.

TransferWise is now one of the fastest-growing financial technology start-ups in Europe, having processed more than $3bn of transactions since it started in 2011. It’s valued at nearly $1bn based on its latest round of investment. Hinrikus was Skype’s first employee, and applied the insights he learnt there about how digital technology could connect people directly with one another and undercut bloated incumbents.

TransferWise is making a big push into the US, Germany and Australia. Investors include Richard Branson and PayPal’s Peter Thiel and Max Levchin.

7. Demis Hassabis

DeepMind

British

By his own telling, every step on Hassabis’ path from games nerd to neuroscientist was a move calibrated to culminate in the success of DeepMind, an artificial-intelligence start-up that Google bought for £400m last year. Hassabis continues to run DeepMind and has ambitions to apply its technology to complex problems including climate change and disease.

Hassabis spent his childhood in north London honing an aptitude for chess and teaching himself to code on a Spectrum computer. By the time he started a computer science degree at Cambridge, he’d already launched a successful game — Theme Park, which provided a blueprint for his later work running an independent gaming studio. He returned to academia to work on a PhD in neuroscience, investigating the computational processes behind creativity — a quality, he has said, that he thinks is within the grasp of computers.

Early glimpses into DeepMind’s work at Google include a self-teaching algorithm that can beat humans at a range of Atari games including Joust and Q*bert. But Hassabis hopes to build “general purpose machines” with the capacity to learn to perform tasks with intelligence and versatility comparable to that of humans.

8. Patrick and John Collison

Stripe

Irish

It’s perhaps not surprising that Patrick and John Collison, two Irish dropouts from MIT and Harvard respectively, would find backing for their payments business Stripe from the likes of Peter Thiel — the PayPal co-founder known for far-sighted investments and for funding people to leave university to become entrepreneurs. Stripe facilitates the world of web-based payments and has raised $190m to date.

The brothers started their first business in Limerick but moved to California prompted by interest from Y Combinator, the renowned accelerator program. That company was sold in 2008 and the Collisons went on to found Stripe in 2010.

“In the short term we want Stripe to enable more commerce online,” Patrick told the FT last year. “When you think about how much we spend, or our cohort spends, and the direction the world is likely going to take, there’s at least a tenfold gain possible.”

9. Natalie Massenet

Net-a-Porter

British resident

A former fashion editor and daughter of a model who used to act as a movie stand-in for Sophia Loren, Massenet once told Vanity Fair she was “the laziest person” she knew. This blunt self-assessment seems to fly in the face of the success of Net-a-Porter, the luxury online shopping service she founded in 2000. But perhaps it signalled her understanding of the time-poor consumer: she did, after all, start the business from her London flat while pregnant with her first child.

Massenet built Net-a-Porter internationally before selling it to luxury-goods group Richemont for more than $50m in 2010, and remains an executive chairman. The company has come under pressure as more luxury brands expand in-house online shopping services but recently merged with Italian rival Yoox to bolster its position.

10. Riccardo Zacconi

King

Italian

You could think of him as the guru of modern time-wasting. Co-founder and CEO of King Digital Entertainment, Zacconi is the mastermind behind “casual gaming” — those addictive apps such as King’s own Candy Crush which are, he says, “easy to learn and difficult to master”. The company has 550 million active users each month.

The 48-year-old Italian’s career spans the disappointments of the dotcom era, when he worked at a Swedish messaging service sold at a knockdown price after the crash, to a stint at the precursor to Match.com. He founded King in 2003 and pulled off a multibillion-dollar public stock flotation in New York last year. The news was met with praise but also scepticism from observers who doubted King’s ability to reproduce the success of Candy Crush. King’s stock has sagged since the float. Zacconi has said he remains focused on “casual games” but is pushing the company in new directions such as adventure games and word games.

11. Max Levchin

PayPal, yelp, slide, Affirm

Ukrainian

Levchin churns out billion-dollar companies. The Kiev-born entrepreneur co-founded PayPal (acquired in 2002 by eBay for $1.5bn). He co-founded Yelp, the review service (current market capitalisation $3.5bn). He founded Slide, a media-sharing service (sold to Google at the bargain price of $228m). Currently, he is the CEO of Affirm, a business that allows online shoppers to take small loans to pay for purchases and is thought to be worth in excess of $1bn. Whatever comes next, expect it to be lucrative.

12. Ilkka Paananen

Supercell

Finnish

Paananen loved Nintendo games when he was growing up — they were the childhood experience that inspired him to found Supercell, the Helsinki-based mobile-games maker, in 2010.

The studio has released just three games, Clash of Clans,Hay Day and Boom Beach. Yet this was enough for Japan’s SoftBank, which paid $1.5bn for 51 per cent of the company in 2013 and this month said it had increased its stake to 73 per cent.

The Finn is a famously humble boss. He encourages employees to vote on key decisions such as whether to “kill” a game — and like his staff he has just one vote. “My goal is to become the least powerful CEO in the world,” he told Wired magazine.

13. Nicolas Brusson, Frédéric Mazzella and Francis Nappez

BlaBlaCar

French

Founded by Brusson, Mazzella and Nappez in 2006, ride-sharing service BlaBlaCar took off in its native France a year later, during a series of strikes that crippled the country’s transport system.

Now some 2 million people use it globally every month; in 2014, it raised $100m from investors — which, based on other tech investments, would value the company at about $1bn or more.

14. Renaud Laplanche

Lending Club

French

In April, Laplanche set a new world speed-sailing record when crossing the English Channel. For his day job, the Frenchman is the chief executive of Lending Club, the world’s biggest peer-to-peer lending company. It has issued almost $10bn in loans since it was founded in 2006, had an IPO last year and now has a market capitalisation of $6.8bn.

15. Samir Desai, James Meekings, Andrew Mullinger

Funding Circle

British

The trio behind Funding Circle, the London-based peer-to-peer lender, met at Oxford University and founded the company in 2010. It became one of the UK’s best-funded tech start-ups this year when it raised $150m in its latest funding round. “We want Funding Circle to just become part of the financial infrastructure,” says Desai, the chief executive. Some 38,000 investors have lent money through the site, including individuals, financial institutions and the UK government. Collectively, they have invested $1bn in 8,000 businesses around the world.

16. Eugene Kaspersky

Kaspersky Lab

Russian

Kaspersky studied mathematics at a school that was was part-funded by the KGB and after graduating worked for Russia’s ministry of defence. He used his training to create Kaspersky Labs. Its main revenue comes from antivirus software but its fame stems from revelations of state-sponsored cyber-weapons such as Stuxnet, a worm said to have been created by US and Israeli intelligence to wreck Iran’s nuclear programme. In 2012, Kaspersky ruled out an IPO that, reportedly, would have valued his company at more than $1bn.

17. Jacques-Antoine Granjon

Vente-Privee

French

Known as “JAG”, the billionaire businessman sports long locks and V-neck T-shirts that reveal plenty of chest hair. His Bentley is painted hot pink, like the logo of his Paris-based flash-sales company Vente-Privee, which offers online deals on goods for limited periods. Its revenues — €1.7bn in 2014 — match its founder’s outsized personality.

18. Chris Barton, Avery Wang, Philip Inghelbrecht, Dhiraj Muckerjee and Andrew Fisher

Shazam

British

When Barton came up with the idea for Shazam, a music recognition service, he approached Wang, who had just completed a PhD in audio analysis at Stanford University. They worked with Inghelbrecht and Muckerjee initially — and then Fisher (not pictured), who joined as chief executive in 2005 — to turn the idea into a company. Shazam is now one of the world’s most popular apps, with 100 million monthly active users. In January, it raised $30m in a funding round that valued the company at around $1bn.

19. Alex Asseily

Jawbone, State

British

The son of an English-Russian mother and a Lebanese father who moved from Beirut to London during the Lebanese civil war, Asseily went to school in Britain. He studied at Stanford University, and in 1998 became the founding chief executive of Jawbone, the California-based personal technology group that makes fitness gadgets and audio devices. He remains the group’s chairman but now lives in London, where he runs the start-up State, a global opinion network.

20. José Neves

FarFetch

Portuguese

The Portuguese founder of Farfetch, the online luxury fashion site, doesn’t particularly like catwalks. “I try to avoid fashion shows,” he says, “I’ve been running fashion businesses for 20 years now, so it is a luxury not having to be there.” Before Farfetch, while studying at university in Porto, he founded Grey Matter, a software business, and then set up two fashion companies in London. In March this year, Farfetch raised $86m in its latest funding round, valuing the company at $1bn.

21. Oliver Samwer

Rocket Internet

German

When Samwer had breakfast with the FT last year, he was so busy evangelising about ecommerce in emerging markets that he almost forgot to eat his porridge. “Driven” does not begin to describe him. He founded Rocket Internet in 1999 with his brothers Marc and Alexander after the sale of their online auctions business Alando.de to eBay. Rocket, which grows start-ups at speed, tried to slough off accusations of being a “clone factory” of other people’s ideas when it floated at a valuation of more than €6bn in Germany last year.

22. Jean-Baptiste Rudelle

Criteo

French

Rudelle started Criteo, a digital advertising company, in a spare room behind his wife’s sandwich shop in Paris in 2005. It is now a global giant, serving online ads for groups such as Orange and Expedia. In 2013 the company’s Nasdaq IPO raised $250m.

23. Mikkel Svane

Zendesk

Danish

Late last year, Svane released a book, Startupland, in which he details how he started his company, an online customer service platform, at a kitchen table in his home in Denmark in 2007. He has led the company through its relocation to Silicon Valley and its listing on the New York Stock Exchange. Zendesk now has 50,000 customers across 150 countries.

24. Sebastian Siemiatkowski

Klarna

Swedish

Klarna, the online payments service that Siemiatkowski founded in Stockholm in 2005, was recently valued at more than $1bn. Siemiatkowski puts his desire to create the company down to the struggles his parents experienced on moving to Sweden from Poland.

25. Adam Somlai-Fischer, Péter Halácsy and Peter Arvai

Prezi

Hungarian

In 2008, Swedish-born Hungarian Peter Arvai left Sweden, where he had been born, for Budapest, to join Somlai-Fischer and Halácsy’s presentation software group Prezi. He says his uncle thought him a fool, saying “people move from east to west, so why would I move to Hungary?” Prezi now has 50 million users worldwide.

26. Azmat Yusuf

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How Safe Are You Online? – Symantec’s Internet Security Threat Report

The Internet Security Threat Report (ISTR) provides an overview and analysis of the year in global threat activity. It is compiled using data from the Symantec Global Intelligence Network, which our global cybersecurity experts use to identify, analyze, and provide commentary on emerging trends in the threat landscape. Symantec discovered more than 430 million new unique pieces of malware in 2015, up 36 percent from the year before. Remarkably, these numbers no longer surprise us. Attacks against businesses and nations hit the headlines with such regularity that we’ve become numb to the sheer volume and acceleration of cyber threats.

Norton Cybercrime Report

556 million victims per year, more than the entire population of the European union. 1.5+ Million Victims per day. 18 Victims Per second.

2/3 online adults, have been victims of cybercrime in their lifetime. 46% victims in past year, close to half of online adults have fallen victim to attacks such as Malware, viruses, hacking, scams, fraud & theft

S110 Billion – The cost Americans spend annually on fast food. 85% of direct financial costs are a result of fraud, repairs, theft & loss. USD197 average cost per victim, enough to buy a week’s worth of nutritious food for a family of four in the United States.

Changing face of cybercrime: Cybercrime goes mobile as consumers go mobile, so do cyber-criminals. 2/3 of adults use a mobile device to access the internet. 2X mobile vulnerabilities , mobile vulnerabilities doubles in 2001 from 2010. 31% of mobile users received a text message from someone they didn’t know requesting that they click on an embedded link or dial an unknown number to retrieve a ‘Voicemail’.

Yet it can be prevented, 35% of adults have lost their mobile device or had it stolen. 2/3 don’t use a security solution for their mobile device. 44% aren’t aware that security solutions for mobile devices exist.

Risky behavior on potentially unsecured Wi-Fi. 44% of adults access personal emails via free or unsecured Wi-Fi connections. 53% of those use free or unsecured Wi-Fi connections are concerned about the security of their connection. Globally, 2/3 of online adults use free public or unsecured Wi-Fi.

67% access personal email. 63% access their social network account. 31% shop online. 24% access their bank account.

4/10 social network users have fallen victim to cybercrime on social networking platforms. 1/6 social network users report that someone has hacked into their profile and pretended to be them. 3/4 believe cybercriminals are setting their sights on social networks. 1/10 social network users have fallen victim to a scam or fake link on social network platforms.

Risky behavior on social media – 1/3 Don’t log out after each session. 1/5 Don’t check links before sharing. 1/6 have no idea if their settings are public or private. Less than half use a security tool to protect against social networking threats. Only half use privacy settings to control what information they share and with whom.

Social Frenemies. Consumers are only as secure as their circle of social network friends (including friends of friends). 35% have accepted friends requests from people they do not know. 3/10 have received posts or messages that they suspect are not actually from friends.

Social network stressors revealed, 36% of social network uses check their social network a soon as they an after waking up. 16% would end a relationship as a consequences of seeing something they did not like about a person online. 27% admit that, upon getting to work, they are more likely to check their main social network account than work emails. 28% feel guilty when they don’t reply to a social network message within a few hours.

Consumers’ security IQ, high marks for some security fundamentals. 89% delete suspicious emails from people they don’t know. 83% have at least a basic antivirus solution. 78% don’t open attachments or links in unsolicited emails or texts.

But still ‘Room for Improvements’ – 30% do not think about cybercrime when online because they do not expect that it will happen to them. 21% do not take steps to secure their personal info when accessing the internet.

Many online adults don’t know or recognize how viruses or malicious software acts. 40% do not know that a virus or malware can act in a discrete fashion, making it hard to recognize if a computer has been compromised. 49% agree that unless their computer crashes or goes slow, it’s hard to know if their computer is infected with a virus or malware.

and consumers don’t know how to protect themselves. 55% aren’t 100% sure their computer is currently clean and free from viruses. 3/10 don’t understand the risk of cybercrime or how to protect themselves online. 48% are only using basic antivirus protection.

Strong password still key. Nearly half 46% have notified to change their password because their password or privacy was compromised. Top 3 accounts people have received notifications to change passwords for, following a compromise. Email 27%, social network 19%, and bank account 15%.

Email is a potential gateway for criminals looking for personal corporate information. What people send by email. 50% personal photographs, 42% work related documents and correspondence, 22% bank statements, 17% passwords for other online accounts. Yet 40% don’t use complex passwords or change their passwords regularly.

Who is affected most by cybercrime? Highest number of cybercrime victims found in Russia 92%, China 84%, South Africa 80%. Cyber crime victims more likely to be Male 71% compared to 63% of females. Millennial 75% compared to 65% of baby boomers.

Changing face of cybercrime – More online adults than last year indicated that they have fallen victim to new forms of cybercrime such as those found on social networks or mobile devices. A sign that cybercriminals are starting to focus their efforts on these increasingly popular platforms

Consumers don’t recognize cybercrime has changed – Half of online adults don’t know or recognize how malware or cybercrime acts have evolved and don’t know how to protect themselves. Cybercriminals’ methods have changed not only do they want to avoid detection for as long as possible, they’re changing their tactics to target fast growing mobile platforms and social networks where consumers are less aware of the security risks.

Strong passwords key – Email accounts can be a gateway for criminals looking for personal and corporate information, with people sending everything from personal photos to work related correspondence to bank statements and passwords for other online accounts. And yet 40% don’t use complex passwords Or change their passwords regularly

Definition of cybercrime – Cybercrime is defined as any of the following activities:

• Computer Viruses or malicious software appeared on my computer
• I responded to a forged, ‘spoofed’ or fake email or website which captured my personal details
• I have experienced online bullying, online stalking, hate crime or other form of online harassment
• Someone has hacked into my email account and pretended to be me
• Someone has hacked into my social networking profile and pretended to be me
• I was approached online by someone in an inappropriate way
• I responded to online scams
• I experienced online credit card fraud
• I experienced identity theft
• I responded to an unsolicited sms text message which captured my personal details
• My phone was infected and a text message was sent from my mobile phone without my permission or knowledge that i later had to pay for
• I experienced another type of cybercrime on my cell / mobile phone / tablet device
• I experienced another type of cybercrime on my desktop or laptop computer social

Cybercrime is defined as any of the following activities on social networking platforms:

• I have been harassed or bullied or had inappropriate content posted about me
• I have responded to a forged or fake message or website trying to get my personal details such as passwords, bank account information (i.E., phishing)
• I clicked on a link or a ‘like’ and it took me to a blank page, or reposted itself automatically into my account
• I have fallen for a scam or clicked on a fake link
• I have clicked on a link or ‘liked’ something which has then reposted itself onto my profile

Mobile cybercrime is defined as any of the following activities:

• I responded to an unsolicited sms text message which captured my personal details
• My phone was infected and a text message was sent from my mobile phone without my permission or knowledge that i later had to pay for
• I experienced another type of cybercrime on my cell / mobile phone / tablet device

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